Omnichannel Analytics for
Vantage Retail
Client
Vantage Retail
Category
Analytics
Year
2022
18%
Revenue Uplift
22%
AOV Increase
31%
Stockout Reduction
8
Channels Unified
The Challenge
Vantage Retail had 340 stores and a growing e-commerce channel, but no unified view of customer behavior across touchpoints. Personalization was limited to basic email segmentation, and the merchandising team was making inventory decisions based on 6-week-old data.
Our Approach
Lumina mapped Vantage's entire customer journey—from social ad impression to in-store purchase—and identified 8 high-value personalization moments that were being missed. Our Insight Engine modeled the revenue impact of each opportunity.
The Solution
We built an Omnichannel Analytics Platform that unifies online, in-store, and loyalty data in real time. AI-powered product recommendation models increased average order value by 22%, while dynamic inventory signals reduced stockouts by 31%.
PM
"We went from guessing what customers want to knowing. The revenue impact was visible within 60 days."
Sarah Chen
Chief Digital Officer, Vantage Retail
