Content Intelligence Platform for Solaris Media
Solaris Media's content strategy was driven by gut instinct. Lumina built a
Content Intelligence Platform that increased audience engagement 2.4× in
6 months.
Client
Solaris Media
Category
Technology
Year
2021
The Challenge
What Was at Stake
Solaris Media's editorial team was producing 200+ pieces of content monthly with no data-driven prioritization. Engagement metrics were tracked in 5 separate tools, making it impossible to understand what was truly resonating with their 12M monthly readers.
"Data doesn't replace editorial judgment—it amplifies it."
Our Approach
How We Tackled It
Lumina unified Solaris's 5 analytics platforms into a single Content Intelligence Layer. AI models analyzed 3 years of content performance data to identify the 8 content attributes most predictive of engagement, sharing, and subscription conversion.
The Solution
What We Built
The Content Intelligence Platform gives editors a real-time brief generator, a topic scoring engine, and a performance prediction model. Content teams now know, before publishing, which stories are likely to drive the highest engagement and subscription impact.
Project Timeline
01
Analytics Audit
2 weeks
Unification of 5 analytics platforms and 3- year performance analysis.
02
Model Development
5 weeks
AI content scoring and engagement prediction models.
03
Platform Build
6 weeks
Editor-facing brief generator and performance dashboard.
04
Rollout & Training
3 weeks
Editorial team enablement and workflow integration.
Measurable Outcomes
2.4×
Engagement Increase
Audience engagement uplift within 6 months.
+41%
Subscription Conversion
Improvement in content-to-subscription rate.
5
Content Platforms Unified
Analytics sources merged into one intelligence layer.
12M
Monthly Readers
Audience served by the new intelligence platform.
NF
"Our editors were skeptical at first. Now they can't imagine working without it. The engagement numbers tell the whole story."
Nadia Fontaine
Chief Content Officer, Solaris Media
