Innovation Workshop Series for
Crest Automotive
Crest Automotive's innovation pipeline had stalled. Lumina facilitated a 6-
month Innovation Workshop Series that produced 3 new product lines now
generating $28M in annual revenue.
Client
Crest Automotive
Category
Strategy
Year
2021
The Challenge
What Was at Stake
Crest Automotive had not launched a genuinely new product line in 7 years. R&D
investment was high, but the pipeline was clogged with incremental improvements.
Leadership was struggling to align on which bets to make in an industry undergoing rapid
electrification and software-defined vehicle transformation.
"The best innovation doesn't come from a single genius —it comes from 40 smart people with the right framework."
Our Approach
How We Tackled It
Lumina facilitated a 6-month Innovation Workshop Series with Crest's top 40 leaders. Using our proprietary Innovation Horizon framework, we mapped the competitive landscape, identified 12 white-space opportunities, and stress-tested each against Crest's capabilities and market timing.
The Solution
What We Built
Three product lines emerged from the workshop series: an EV fleet management software platform, a predictive maintenance subscription service, and a connected mobility data product. Each was validated with customer co-creation sessions before entering the development pipeline.
Project Timeline
01
Landscape Mapping
4 weeks
Competitive analysis and white-space identification across 12 opportunity areas.
02
Horizon Workshops
8 weeks
Four 2-day workshops with 40 senior leaders using Innovation Horizon framework.
03
Opportunity Validation
6 weeks
Customer co-creation sessions and business case development.
04
Roadmap & Handoff
4 weeks
90-day launch roadmap and product team enablement.
Measurable Outcomes
3
New Product Lines
Launched within 18 months of workshop series.
$28M
Annual Revenue
Generated by new product lines in year one.
40
Leaders Aligned
Senior leaders engaged across the workshop series.
18 mo
Time to Market
From workshop to first product launch.
HB
"Lumina gave us the structure to channel our team's creativity into real products. Three new lines in 18 months is something we hadn't done in a decade."
Hans Bergström
Chief Strategy Officer, Crest Automotive
