APPAREL · IDENTITY · DIRECTION · 2025
Kinfolk
Studio
.
Identity, lookbook and e-commerce design for a Copenhagen apparel label launching their first US collection. We led art direction across the season, from typography to the casting board.
Sector
Apparel
Scope
Brand · Web
Year
2025
Team
5 people
FW25 LOOKBOOK
FRAME 04 / 18
01 / THE BRIEF
Slow fashion, fast story.
Kinfolk had built a loyal Scandinavian following over six years. The US launch needed to feel native to the new market without losing what made the original work.
02 / IDENTITY
A wordmark that breathes.
We drew a custom display cut with one italic ligature — the only flourish in an otherwise quiet system. Everything else gets out of the way of the garments.
03 / ART DIRECTION
Colour, light,
restraint.
A monochrome palette with one warm accent, shot on overcast days against painted backdrops. The clothes lead; the photography frames.
04 / GALLERY · 04 FRAMES
The full
season
.
