Elena spent years at major design consultancies, watching brilliant strategies get buried under mediocre design, and beautiful visuals deployed without strategic foundation. She knew there had to be a better way.

Studio Forma was born from a commitment to merge rigorous strategic thinking with exceptional craft. Over the past 12 years, we've grown into a team of 8 specialists who share that same obsession: building brands that are both strategically sound and visually distinctive.

Today, we work with ambitious companies across fintech, real estate, energy, architecture, and beyond — helping them build identities that endure.

Every design decision is rooted in strategy. We don't decorate; we solve.

We sweat the details. Typography, spacing, color — every pixel matters.

Your insights shape our work. We partner, not dictate.

We build brands that evolve. Flexible systems that stand the test of time.

Founder & Creative Director

15 years in brand strategy and visual design. Previously led creative at Pentagram.

Strategy Director

Specializes in brand positioning and naming. Former consultant at McKinsey.

Design Director

Expert in visual systems and digital design. Passionate about typography and motion.

Senior Designer

Brings a craft-first approach to brand identity and packaging design.

SL

DP

AC