← BACK TO WORKCASE 014 / 2026BRANDING · PACKAGING · ART DIRECTIONMaisonLumenClientMaison LumenYear2026Duration14 weeksDisciplinesBrand · PackagingTeam4 people( OVERVIEW )A 60-year-old French perfumery, reframed for a generation that buys differently. We designed a complete identity system, a packaging suite across nine SKUs, and a launch campaign — all centred on a single italic ligature. “We came […]