Verdant

June 16, 2026Packaging, WebLoc Johnson

← BACK TO WORKAPPAREL · IDENTITY · DIRECTION · 2025Kinfolk Studio .Identity, lookbook and e-commerce design for a Copenhagen apparel label launching their first US collection. We led art direction across the season, from typography to the casting board. SectorApparelScopeBrand · WebYear2025Team5 peopleFW25 LOOKBOOKFRAME 04 / 1801 / THE BRIEFSlow fashion, fast story.Kinfolk had built a loyal […]

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Maison Lumen

June 10, 2026Branding, PackagingLoc Johnson

← BACK TO WORKCASE 014 / 2026BRANDING · PACKAGING · ART DIRECTIONMaisonLumenClientMaison LumenYear2026Duration14 weeksDisciplinesBrand · PackagingTeam4 people( OVERVIEW )A 60-year-old French perfumery, reframed for a generation that buys differently. We designed a complete identity system, a packaging suite across nine SKUs, and a launch campaign — all centred on a single italic ligature. “We came […]

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