Northbound

Strategy, Web

← BACK TO WORKAPPAREL · IDENTITY · DIRECTION · 2025Kinfolk Studio .Identity, lookbook and e-commerce design for a Copenhagen apparel label launching their first US collection. We led art direction across the season, from typography to the casting board. SectorApparelScopeBrand · WebYear2025Team5 peopleFW25 LOOKBOOKFRAME 04 / 1801 / THE BRIEFSlow fashion, fast story.Kinfolk had built a loyal […]

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Innovation Workshop Series for Crest Automotive

Strategy

Innovation StrategyAutomotiveWorkshop FacilitationProduct StrategyInnovation Workshop Series forCrest AutomotiveCrest Automotive’s innovation pipeline had stalled. Lumina facilitated a 6- month Innovation Workshop Series that produced 3 new product lines now generating $28M in annual revenue. ClientCrest AutomotiveCategoryStrategyYear2021The ChallengeWhat Was at StakeCrest Automotive had not launched a genuinely new product line in 7 years. R&D investment was high, […]

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